Role: Content and editorial strategy
Ongoing editorial partner to JD&Co, a growth advisory firm, shaping thought leadership and long-form content to build visibility and authority across the startup and scaleup ecosystem.

Role: Personal brand and thought leadership strategy
Ongoing editorial partner to Jo Dalton, founder of JD & Co, shaping LinkedIn, long-form thought leadership, events, and podcast content to establish a consistent, credible founder voice and support business development.

Role: Head of Marketing → Ongoing content and campaign strategy partner Led marketing and content for the UK’s leading drinks marketing app, DUSK, working with global brands including Guinness and Bacardi. Continue to support the business as a freelance strategic brand and content partner.

Role: Brand and website messaging and content strategy
Led the website messaging for the relaunch of team culture consultancy Bracket, whose clients include Google and Channel 4, developing positioning, page structure, case studies, and testimonials.

Role: Editorial and content strategy
Long-term editorial partner to luxury signet ring jeweller Rebus, leading long-form content, social and CRM strategy, and building the brand’s content ecosystem to drive organic and e-commerce growth.

Role: Brand storytelling and social content strategy
Developed a video-first, family-led content strategy to reposition Patrick Mavros as a heritage luxury house through founder storytelling, craftsmanship, and behind-the-scenes brand narrative.

Role: Social content strategy
Developed the social content strategy for Ibiza-based creative studio Bloom, defining positioning, content pillars, and tone of voice to create a consistent and scalable social presence.

Role: Content and social strategy workshop
Co-designed and delivered a content and marketing workshop for a digital experience design studio, covering audit, audience profiling, platform strategy, and content pillars to support social growth across global cultural audiences.

Role: Website messaging and launch positioning
Developed the website messaging for the launch of media rights platform KEEP, helping position the product for advertising and production teams, and clarify the platform’s offer, audience, and value proposition for market entry.