British signet ring house specialising in bespoke and heirloom jewellery. Leading, shaping, and evolving brand voice across all digital touch points, from long-form editorial and email to website and automated flows, with a sensitivity to UK, US, and Hong Kong audiences.

French heritage house specialising in luxury linens and home collections, working across its portfolio including Yves Delorme Couture, Lacoste, Ralph Lauren Home, and BOSS Home. Shaped product and collection copy, translating seasonal themes into refined, narrative-led language.

Team culture consultancy working with cultural institutions including Wellcome Collection, Dallas Museum of Art, and Intermission Film. Writing website copy and case-led narratives that articulate organisational change and cultural impact.

Luxury handbag and footwear atelier. Writing paid social copy across Instagram, Facebook, and Pinterest, translating collection narratives and brand language into refined, performance-led formats, and adapting editorial content for digital channels.

Growth advisory firm working with ambitious startups and scaleups, including Plum Guide and Papier. Writing long-form editorial and interviews for JD & Co and founder Jo Dalton, and shaping thought leadership and LinkedIn content to build a credible, founder-facing voice.

Interior design practice based in Ibiza. Writing social copy for Instagram, expressing the studio’s aesthetic and spatial sensibility, and shaping content for a UHNW audience across residential and hospitality projects, drawing out the mood and materiality of each space.

Ethical fine jewellery house worn by leading figures across fashion and culture. Writing paid social copy across Instagram and Facebook, translating the brand’s poetic, narrative-led voice into refined, conversion-focused language for a UHNW audience.

Consumer app partnering with global drinks brands including Guinness and Bacardi. Former Head of Marketing and Lead Copywriter, now freelance copywriter and consultant, shaping voice, messaging, and in-app experience, contributing to growth of 800k users.

Luxury African house creating fine jewellery, objets d’art, and sculptural tableware. Writing paid social copy across Instagram and Facebook for a UHNW audience, alongside US-facing website copy for a Stateside launch.

Media rights and usage platform working with advertising agencies, production companies, and media teams. Writing website copy for the launch of the platform, translating a complex product into clear, considered digital language, and structuring messaging to support navigation and user understanding.

Luxury e-commerce platform curating resortwear brands from Australia and New Zealand for a UK audience. Writing travel and lifestyle editorial, shaping content that captures a sense of place and season, and supporting brand storytelling across the platform.

Luxury womenswear label inspired by female artists and the idea of the muse. Writing paid social copy across Instagram and Facebook, capturing the spirit and individuality of each collection, and supporting seasonal launches and key releases.

Paris-based luxury footwear label. Writing paid social copy across Instagram, Facebook, and Pinterest, expressing a refined, feminine brand voice and shaping messaging across collections and product lines.

Luxury zero-waste denim brand specialising in upcycled pieces. Writing paid social copy across Instagram and Facebook, articulating brand values and the individuality of each garment, and supporting seasonal drops and collection moments.

Ibiza-based fashion line by Patrick Cox. Writing paid social copy across Instagram and Facebook, capturing the brand’s irreverent, free-spirited identity, and shaping seasonal messaging across collections and evolving product stories.

Amsterdam-based luxury jewellery label. Writing paid social copy across Instagram and Facebook, shaping how pieces are presented and positioned for a UHNW audience across both men’s and women’s collections.

Award-winning Middle Eastern restaurant group. Writing website copy for a new events offering, translating the brand’s tone and hospitality-led approach into a clear, considered digital experience, with messaging spanning menus, formats, and guest experience.

Ibiza-based fashion and lifestyle label. Writing paid social copy across Instagram and Facebook, capturing the brand’s relaxed, bohemian aesthetic and shaping messaging across collections and product lines.

Independent luxury lingerie and nightwear label. Writing paid social copy across Instagram and Facebook, expressing a refined, intimate tone and balancing brand storytelling with a considered, conversion-focused approach.